Adidas drives 50% sales growth with a full-funnel summer campaign

Global leader in sportswear Adidas teamed up with noon ads for a summer campaign designed to boost brand awareness, drive sales, and reach a wider audience. The collaboration incorporated a comprehensive strategy that included Brand Ads, Product Ads, Display Ads, and noon's offsite solutions like CRM and social media.

This strategic alignment proved highly successful, generating an impressive 17 million impressions, over 100 thousand clicks and a remarkable 50% growth in sales. The campaign's success can be attributed to noon ads' targeted reach and innovative ad formats, which allowed Adidas to effectively engage with its audience.

"The targeted reach and innovative ad formats offered by noon have allowed us to effectively engage with our audience, resulting in increased brand visibility. For us specifically, Product Ads have been a true game-changer and a pillar for our ads strategy."

Areej Waqar, Senior Manager Digital Partner Marketing at Adidas

This demonstrates the power of a strategic partnership between a brand and an advertising platform that understands partners' needs. Adidas' summer campaign with noon ads is a testament to the effectiveness of a multi-faceted approach that leverages both on-site and off-site solutions to achieve significant impact and drive sales.